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GH Seal Spotlight: L'Oreal Paris Unbelieva-Brow Longwear Waterproof Brow Gel

A strong brow can transform your entire look!

Define your arches with this waterproof brow makeup that earned rave reviews in our Beauty Lab evaluations.

Unbelieva-Brow Longwear Waterproof Brow Gel
L'Oreal Paris
$13.99 (22% off)


L’Oréal Paris’s brow gel impressed our experts and editors with its standout formula, quick application, dual brush design, and more.

  1. IMPRESSIVE STAYING POWER In a consumer study, testers said the color didn’t transfer or smudge, even resisting sweat! And while it stays put for up to 48 hours, you can easily remove it with an oil-based cleanser.
  2. FOOLPROOF APPLICATION Unlike other products that have only one tool for applying and shaping, the separate applicator and brush make it easy to control how dark your arches look while still getting a precise shape.
  3. ULTIMATE VERSATILITY The duo comes in five colors (blonde, brunette, light and dark brunette, and black) so you can find a perfect match. A little goes a long way, but for a dramatic look, add more as you apply.
  4. INSTANT TRANSFORMATION This gel is great for those dealing with sparse eyebrows from over-plucking or aging. Testers agreed — 85% said that it left their brows looking fuller and thicker immediately after applying.
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