good housekeeping institute

good housekeeping 2021 beauty awards
Mike Garten

With countless products on the market, it’s tricky to know what to choose — and which ones really work. So the scientists in the GH Beauty Lab have cut through the clutter for you. They’ve expertly evaluated thousands of formulas to find the best buys that are proven to perform, including top bargains, breakthrough innovations and beyond!

meet the experts

How We Tested

The scientists in the Good Housekeeping Institute Beauty Lab follow stringent industry protocols to evaluate beauty products — from face and body skincare to haircare and hair styling, makeup, tools, technology and more—throughout the year.

The Lab uses advanced equipment including the Corneometer device, for measuring skin moisture levels; the Visia Complexion Analyzer, for tracking changes in skin including wrinkles and hyperpigmentation; and the Cutometer, for gauging skin firmness. For hair, the Instron machine calculates conditioning properties and the climatology chamber regulates humidity to determine frizz-blocking effects.

And that’s just the beginning: Products are often label-masked to eliminate bias and are distributed to consumer testers throughout the U.S. to elicit and quantify feedback on factors like ease of use, benefits and drawbacks. Taken together, these objective assessments reveal the best products you can buy, ones that truly deliver.

icon key

allstar antiagers

superior skincare

unbeatable body

supreme hair helpers

miracle makeup

standout cosmetics