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Mike Garten

Beauty aisles and online shops are overflowing with more products than ever. Luckily for over 100 years, the scientists in the GH Beauty Lab have been saving you time by presenting only the best. This year, we rigorously evaluated a record 955 innovations, formulas, tools & treatments to bring you the top 75 products of the year!


Meet Our Experts

birnur aral, phd
Birnur Aral, Ph.D.

Beauty Lab Executive Director

danusia wnek
Danusia Wnek
april franzino
April Franzino

How We Tested

The scientists in the Good Housekeeping Institute Beauty Lab follow stringent industry protocols to evaluate beauty products — from face and body skincare to haircare and hair styling, makeup, tools, technology and more — throughout the year.

The Lab uses advanced equipment including the Corneometer device, for measuring skin moisture levels; the Visia Complexion Analyzer, for tracking changes in skin including wrinkles and hyperpigmentation; and the Cutometer, for gauging skin firmness. For hair, the Instron machine calculates conditioning properties and the climatology chamber regulates humidity to determine frizz-blocking effects.

And that’s just the beginning: Products are often label-masked to eliminate bias and are distributed to consumer testers throughout the U.S. to elicit and quantify feedback on factors like ease of use, benefits and drawbacks. Taken together, these objective assessments reveal the best products you can buy, ones that truly deliver.


Beauty Award Tested Categories
lab test winner
Lab Test Winner
breakthrough product
Breakthrough
good housekeeping seal star
Seal Star
new and hot product
New & Hot
bargain buy product
Bargain Buy
time tested product
Time-Tested

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Rejuvenating Day Cream
Regenerist Vitamin C + Peptide 24 Hydrating Moisturizer
Olay Regenerist Vitamin C + Peptide 24 Hydrating Moisturizer
$40 at Ulta Beauty
Credit: Olay

The GH Beauty Lab’s gold standard Olay face moisturizer gets a boost from powerhouse actives: brightening antioxidant vitamin C and smoothing, firming peptides.

LAB RESULTS The cream increased skin’s hydration by 31% over six hours and significantly improved brightness, dark spots and texture after four weeks, GH Beauty Lab data evaluation confirmed. In a 180-woman study, 91% said their skin had a healthy glow after five days of use.

Anti-Wrinkle Night Cream
Age Reverse Night Lift Antiaging Face Cream
Exuviance Age Reverse Night Lift Antiaging Face Cream
Now 23% Off
Credit: Exuviance

A winner of the GH Beauty Lab’s anti-aging night cream test, Exuviance’s light, gel-like lotion was tops at reducing lines, thanks to a smoothing trio of glycolic acid, retinol and peptides.

TESTER NOTE “My skin was smoother and more even, with fewer fine lines in time.”

LAB RESULTS Lab digital imaging with the Visia Complexion Analyzer found that the formula minimized the look of wrinkles by 10%. In calculations with the Cutometer machine, which gauges skin laxity, it raised firmness 31% after four weeks.

Replenishing Serum
Hyaluronic Concentrate
Isdin Hyaluronic Concentrate
Credit: ISDIN

Tackle crepiness and dehydration by applying Isdin’s silky serum, packed with two types of hyaluronic acid as well as peptides to plump both inner and outer layers of skin.

TESTER NOTES “I love how this serum soaks in quickly and smooths my face instantly” and “It left my skin refreshed,” two remarked.

LAB RESULTS GH Beauty Lab data evaluations found that the formulation delivers immediate plumping and smoothing effects and will improve skin’s texture over time.

Calming Treatment
Minéral 89 Prebiotic Recovery & Defense Concentrate
Vichy Laboratoires Minéral 89 Prebiotic Recovery & Defense Concentrate
Credit: VICHY

Reduce inflammation that can exacerbate signs of aging with this Vichy Laboratoires serum, which contains a prebiotic ferment to improve the health of skin’s barrier.

TESTER NOTE “Calmed my skin and made it soft and less irritated.”

LAB RESULTS In a study, women showed statistically significant improvements in skin redness, tightness and dryness after 28 days of use, GH Beauty Lab data analysis confirmed.

Line-Fighting Eye Cream
Pure Retinol Eye Cream
No7 Pure Retinol Eye Cream
Credit: No7

No7’s great-value eye treatment provides the wrinkle-diminishing effects of retinol in a formula infused with soothing ingredients that’s safe for use around the delicate eye area.

LAB RESULTS After six weeks of nightly application, 80% of consumer testers thought their wrinkles were reduced and their skin felt firmer, and after eight weeks, 91% said the product was gentle on skin, a study found.

Dark Spot Corrector
Out Of Sight Dark Spot Gel
Versed Out Of Sight Dark Spot Gel
Credit: Versed

A potent yet streamlined blend of ingredients (kojic acid, niacinamide, licorice extract, tranexamic acid) works to fade hyperpigmentation in this “lightweight” spot treatment. In an eight-week trial, 85% of users agreed that it minimized the look of dark spots.

Brightening Exfoliator
Skin Perfecting Smoothing & Clarifying Daily Liquid Exfoliant
Neutrogena Skin Perfecting Smoothing & Clarifying Daily Liquid Exfoliant
Credit: Neutrogena

Splash on this exfoliating liquid with 7% glycolic and citric acids to combat skin congestion, dullness and clogged pores. It helps even out skin tone over four weeks of daily use, per GH Beauty Lab data evaluation.

Instant Wrinkle Fix
Revox Line Relaxer
Revision Skincare Revox Line Relaxer
Credit: Revision Skincare

Five types of muscle-relaxing peptides and hyaluronic acid in this wrinkle filler mimic pro treatments, targeting stubborn crow’s feet and mouth and forehead creases. Lines were less noticeable in under 30 minutes, two expert evaluators said.

Professional Treatment
good housekeeping beauty awards 2022 nopeel peel pca skin treatment
PCA Skin NoPeel Peel

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Get a pro-strength face peel sans irritation: This slow-release lactic acid version is safe for all types of skin, even sensitive. Beauty Lab analysis found that the PCA Skin pro treatment brightens skin with less discomfort and redness and no expected visible peeling or downtime.

PCA Skin

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2-in-1 Cleanser
Take The Day Off Cleansing Balm
Clinique Take The Day Off Cleansing Balm
Credit: Clinque

Gently cleanse skin and whisk away makeup at the same time with this buttery Clinique balm, the winner of the GH Beauty Lab’s makeup remover test.

TESTER NOTES “Dissolved all my sunscreen and makeup almost instantly” and “Skin felt fresh, clean and so soft.”

LAB RESULTS The face wash earned the top score in Lab testing for needing the fewest swipes to completely remove makeup. Plus, 100% of testers agreed that it rinsed off easily and didn’t irritate or bring on breakouts.

Exfoliating Scrub
Fresh Skin Apricot Scrub
St. Ives Fresh Skin Apricot Scrub
Credit: St. Ives

This creamy classic St. Ives exfoliator — less than the price of a latte—lived up to its reputation, topping the GH Beauty Lab’s face scrub test.

TESTER NOTES “My skin has never felt smoother or [looked] brighter” and “It gave my skin a glow,” two said.

LAB RESULTS In Lab and consumer testing, it ranked high for effectively removing dirt and oil, minimizing the appearance of pores and having a fresh, fruity scent.

Silkening Moisturizer
Call Me Hydra-Cream
SeeMe Beauty Call Me Hydra-Cream
Credit: SeeMe Beauty

SeeMe Beauty’s satiny cream melts into skin to deliver intense hydration all day long via glycerin, niacinamide and botanical oils and extracts (avocado, turmeric, lavender, lemon).

LAB RESULTS In a study, 84% of users said the formulation left skin feeling hydrated throughout the day and 90% said it gave their complexion a healthy look. The cream also made skin feel firmer, 81% of them found, according to GH Beauty Lab data evaluation.

Hydrating Treatment
Clinical Solutions HA + Ceramide Hydrator
Mary Kay Clinical Solutions HA + Ceramide Hydrator
Credit: Mary Kay

Smooth a few drops of Mary Kay’s ceramide, hyaluronic acid and glycerin concentrate onto skin to reinforce its moisture barrier.

LAB RESULTS In a study, it significantly increased hydration within 15 minutes after use, per Lab data.

Night Serum
Multi Correxion Hydrate + Plump Serum Capsules
RoC Skincare Multi Correxion Hydrate + Plump Serum Capsules
Credit: RoC

These portable single-use biodegradable Roc Skincare capsules contain softeners like hyaluronic acid and plant oils to nourish skin while you sleep.

LAB RESULTS They upped skin moisture 64% post-application, Lab analysis showed.

Face SPF
LiftActiv Peptide-C Face Sunscreen SPF 30
Vichy Laboratoires LiftActiv Peptide-C Face Sunscreen SPF 30
Credit: VICHY

The winner of the Lab’s face sunscreen test, Vichy Laboratoires shone overall.

TESTER NOTE “A perfect product.”

LAB RESULTS It rated highest for not leaving a white cast, being sticky or causing irritation and for strong sun protection.

Clarifying Serum
Silymarin CF
SkinCeuticals Silymarin CF

A unique blend of a high 15% level of antioxidant vitamin C and purifying salicylic acid, this liquid simultaneously protects skin, reduces excess oil and improves signs of aging like lines. “Based on data review, this is effective for improving clarity and texture,” Wizemann says.

Moisturizing Serum
Hyaluronic Acid Serum
Boots Ingredients Hyaluronic Acid Serum
Credit: Boots

High-quality minimalist skincare at a value price, this water-like serum is packed with hyaluronic acid to add a layer of hydration to any typeof skin with no heaviness. “It’s smoothing and feels hydrating, yet is absorbed quickly,” Wizemann reports.

Radiance Face Mask
Overnight Brightening Mask
Pipette Overnight Brightening Mask
Credit: Pipette

This translucent gel exfoliating mask is left on overnight to illuminate skin using lactic acid and citrus extracts. In a study, 82% of users agreed that it improved the look of discoloration and gave skin a healthy glow, Lab data analysis confirmed.

Facial Oil
Skin Therapy Oil Face
Palmer's Skin Therapy Oil Face
Credit: Palmer's

The lowest-priced of the face oils in the GH Beauty Lab’s test, this Palmer’s 10-botanical-oil blend (with argan, apricot and almond oils) was also a hero skin hydrator.

TESTER NOTES Skin had a "healthy glow" and "... the lines are gone!" two reported.

LAB RESULTS In testing using the Beauty Lab’s Corneometer device, which gauges skin hydration levels, it measured an 8% skin-moisture increase without feeling heavy.

Healing Lip Balm
Ultra Rich Lip Balm
Clark's Botanicals Ultra Rich Lip Balm
Credit: Clark's Botanicals

Made with plant butters, extracts and oils (shea, mango, avocado, jasmine), it had immediate lip-line-blurring and softening benefits and a non-goopy feel, Lab pros found. “Lips felt protected and smooth,” one said.

Facial Oil
Skin Therapy Oil Face
Palmer's Skin Therapy Oil Face
Credit: Palmer's

The lowest-priced of the face oils in the GH Beauty Lab’s test, this Palmer’s 10-botanical-oil blend (with argan, apricot and almond oils) was also a hero skin hydrator.

TESTER NOTES Skin had a "healthy glow" and "... the lines are gone!" two reported.

LAB RESULTS In testing using the Beauty Lab’s Corneometer device, which gauges skin hydration levels, it measured an 8% skin-moisture increase without feeling heavy.

Skin Tool
Hydro Silk Dermaplaning Wand
Schick Hydro Silk Dermaplaning Wand
Credit: Schick

Like a razor for your face, this Schick dermaplaning tool with an ergonomic handle gently sweeps away facial fuzz and dead skin cells to reveal a smoother complexion.

TESTER NOTE “Maneuvering it around my face felt natural and it removed my fuzz with ease and without irritation.”

LAB RESULTS It safely and effectively removed even thicker facial hair, resulting in smoother and more even-looking skin, with no nicks or cuts experienced, according to Lab expert evaluations.

Resurfacing Pro Treatment
good housekeeping beauty awards 2022 sciton, inc moxi by sciton
Moxi by Sciton

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The cutting-edge fractionated face laser from Sciton Inc. resurfaces skin to reduce spots, even tone and boost radiance on all skin tones.

LAB RESULTS GH Beauty Lab analysis found that the professional treatment delivers noticeable skin changes in one short treatment with minimal to no downtime.

Sciton

best in class body product section pink surface with perfume bottles and beauty products
Game-Changing Moisturizer
Nourish by Nature Body Lotion
Nivea Nourish by Nature Body Lotion
Credit: Nivea

Nivea’s genius body lotion, made from 98% naturally derived ingredients, is housed in a flexible reduced-plastic bottle that rolls up so you can more easily squeeze it all out.

TESTER NOTE “My skin was soft, plumped and hydrated for two days with none of my usual winter itchiness.”

LAB RESULTS Lab expert evaluators were impressed by both the breakthrough packaging design, made with 58% less plastic than the brand’s standard pump bottles, and the appealing formulations.

Innovative Body Wash
Nourishing Body Wash
MyKirei by Kao Nourishing Body Wash
Now 44% Off
Credit: MyKirei

This groundbreaking MyKirei by Kao body wash is a gently sudsing gel with a subtle citrus-floral aroma encased in first-of-its-kind air-inflated packaging to reduce waste.

TESTER NOTE “The light and foamy lather feels soft.”

LAB RESULTS GH Beauty Lab assessment confirmed that the packaging has up to 47% less plastic than that of similar-size products. In a clinical study, the cleanser didn’t irritate even sensitive skin; testers found that it lathered well and rinsed clean without overdrying skin.

Slick Razor
The Razor Kit
Athena Club The Razor Kit
Now 14% Off
Credit: Athena Club

The best of the GH Beauty Lab’s razor test, Athena Club’s five-blade refillable razor sweeps away unwanted hair in a single pass.

TESTER NOTES “It left my skin incredibly smooth with not a hair left,” a fan reported. “The close shave is significantly better than that of the razor I was using,” a second tester said.

LAB RESULTS The tool came out on top for shaving hair in one pass, maneuvering easily around tricky areas like knees and ankles and creating smoothness that lasted.

Super Self-Tanner
Ultra Dark Express Tan Tinted Mousse
Ulta Ultra Dark Express Tan Tinted Mousse
Credit: Ulta Beauty

Get a realistic faux bronze with Ulta’s fast-developing foam, which won the GH Beauty Lab’s self-tanner test.

TESTER NOTE “Best tanner I’ve ever used.”

LAB RESULTS It was top-rated for its easy application and uniform streak-free color.

Light-as-Air Hand Cream
Cloud Crème For Hands
Jergens Cloud Crème For Hands
Credit: Jergens

No sticky, goopy fingers with Jergens, a featherweight gel with hydrating hyaluronic acid.

TESTER NOTE “Hands felt hydrated yet clean, as if I’d washed them.”

LAB RESULTS It lived up to claims of quick absorption, a clean feel and no tacky film on skin.

Pampering Exfoliator
Brown Sugar & Coconut Butter Exfoliating Body Polish
Dove Brown Sugar & Coconut Butter Exfoliating Body Polish
Credit: Dove

A creamy whip of coconut oil and brown sugar, Dove’s scrub both indulges the senses and sloughs away rough skin.

LAB RESULTS A Beauty Lab expert evaluator found that the formulation left skin clean, invigorated and not irritated.

Stellar Body Sunscreen
Sport Ultra Lotion SPF 50
Banana Boat Sport Ultra Lotion SPF 50
Credit: Banana Boat

For beach days—and every day — turn to Banana Boat’s formula, a Beauty Lab body SPF test winner thanks to its silky texture and sheer finish.

TESTER NOTES “It went on smooth like a lotion” and“I forgot I even had sunscreen on,” two testers marveled.

LAB RESULTS An impressive 100% of users said that it soaked in fast and didn’t leave a white film on skin. It also scored well for sun protection, having a pleasant scent and not irritating or drying out skin.

Ultra-Rich Body Balm
Intensive Repair Essential Oil Balm
Eucerin Intensive Repair Essential Oil Balm
Credit: Eucerin

To tackle extremely dehydrated skin, layer on this thick salve loaded with naturally derived oils like castor oil and sunflower oil. The fragrance-free moisturizer didn’t irritate skin and kept it looking hydrated for 48 hours after one application, GH Beauty Lab data analysis found.

Foot Healer
Severe Cracked Heel Balm
Dr. Scholl's Severe Cracked Heel Balm
Now 30% Off
Credit: Dr. Scholl's

This mess-free solid balm stick is made of one-quarter urea (a naturally occurring moisturizer in skin), plant butters and refreshing peppermint oil; glide it over feet to help repair rough skin. “After about a week, my dry, cracked heels are softer,” Aral remarked.

Cellulite Treatment
good housekeeping beauty awards 2022 endo aesthetics qwo
Endo Aesthetics Qwo

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The first ever injectable pro service for stubborn cellulite uses an enzyme to break down collagen bands that cause visible lumps in skin. It takes just 15 minutes and effectively smooths cellulite over time, per Lab data evaluation.

Endo Aesthetics Qwo
Allover Salve
Healing Ointment
Aquaphor Healing Ointment
Credit: Aquaphor

Aquaphor’s iconic all-purpose ointment with nourishing glycerin and panthenol is proven to heal skin from head to toe.

LAB RESULTS The ingredients help protect skin’s barrier and prevent water loss, Beauty Lab data evaluation showed. Clinical studies found that the salve was effective for healing wounds, and 91% of consumer testers agreed that it repaired extremely dry, cracked skin.

Body Soap
Ultra Moisture Shea Butter Beauty Bar
Olay Ultra Moisture Shea Butter Beauty Bar
Credit: Olay

The “gold” standard bar soap is not so basic: It’s made with skin-conditioning glycerin and shea extract to balance the purifying effects, and it can be used on both face and body.

TESTER NOTE I loved the soft lather, satiny feel and clean aroma it left on my skin,” a tester reported.

Light Body Lotion
Body Lotion
Bio-Oil Body Lotion
Credit: Bio-Oil

Bio-Oil's classic skin healing blend is now available in a featherweight liquid body lotion formula enhanced with proven skincare ingredients like hyaluronic acid, vitamin E and retinol, plus botanicals including rose, jojoba and sunflower oils.

TESTER NOTE “It soaks into skin in seconds so there’s no waiting time for the lotion to dry or sticky, greasy film and it feels incredibly silky on.”

Sought-After Scent
Super Amber Eau de Parfum
Ellis Brooklyn Super Amber Eau de Parfum
Credit: Ellis Brooklyn

This warm, subtle Ellis Brooklyn fragrance has quickly become a GH Beauty Lab expert go-to thanks to its wearable yet irresistible aroma of amber, musk and cedarwood.

TESTER NOTE “It smells cozy and soft — like the sweet scent of skin, but even better,” a fan raved. “I get compliments on it constantly.”

Hair Removal Device
Pure Fit
SmoothSkin Pure Fit
Credit: Smoothskin

An at-home laser hair removal device, SmoothSkin provides clinically-proven permanent body and facial hair reduction with no appointment necessary.

TESTER NOTE “I saw noticeable results with this device after a single use and didn’t experience much discomfort.”

LAB RESULTS GH Beauty Lab expert analysis found the system is a worthy investment that’s easy to use and comes with safety features, including automatically assessing skin color and adjusting the power of the laser light accordingly.

Contouring Treatment
good housekeeping beauty awards 2022 cartessa aesthetics physiq
Cartessa Aesthetics Physiq

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This first-of-its-kind Cartessa Aesthetics non-invasive professional treatment utilizes both deep heat and electrical muscle stimulation to help tone and slim the body.

LAB RESULTS The service yields noticeable muscle toning and fat loss in the abdomen, arms and thighs, among other areas, in one to two 30-minute sessions, Lab evaluations showed.

Cartessa Aesthetics
Next-Level Body Lotion
Skin Food Body Lotion
Weleda Skin Food Body Lotion
Now 11% Off
Credit: Weleda

The iconic Weleda Skin Food, nearly 100 years old and a GH Beauty Lab scientist longtime go-to, now comes in body lotion form.

TESTER NOTES Two raved that they “loved” the formula, with its “natural” scent. “It gets absorbs quickly without feeling greasy, and skin is immediately smooth,” one said. “My body felt hydrated,” another added.

LAB RESULTS Beauty Lab experts lauded the brand’s century-long legacy of growing plant ingredients on its own farms and its eco-conscious manufacturing practices.

Anti-Aging Body Cream
10 Luxe Hand & Body Cream
DefenAge 10 Luxe Hand & Body Cream
Now 25% Off
Credit: Defenage

Made with a special bio-identical wound-healing molecule never before used in a body moisturizer, the luxe formula produced visible skin benefits.

TESTER NOTE “My hands look younger and brighter,” Wizemann commented.


incredible hair heroes product section vintage beauty products and perfume bottles on pink background
Nourishing Shampoo and Conditioners
Acidic Bonding Concentrate Shampoo, Conditioner and Perfecting Concentrate Leave-In
Redken Acidic Bonding Concentrate Shampoo, Conditioner and Perfecting Concentrate Leave-In
Credit: Redken

The creamy Redken trio works together to protect and strengthen bonds in hair, shielding against damage.

TESTER NOTES “My hair was absolutely gorgeous,” “Results were transforming and long-lasting” and “I can’t live without these.”

LAB RESULTS In a study, the set reduced visible split ends by 82%, and 93% of testers said their hair felt moisturized immediately, according to Lab data analysis.

Smoothing Shampoo
Ultralight Smooth Weightless Frizz Protection Shampoo
Nexxus Ultralight Smooth Weightless Frizz Protection Shampoo
Credit: Nexxus

This protein-infused Nexxus shampoo tames unruly hair and fends off frizz starting in the shower.

TESTER NOTE “The amount of smoothness and shine was noticeable from the first use.”

Smoothing Conditioner
Ultralight Smooth Weightless Frizz Protection Conditioner
Nexxus Ultralight Smooth Weightless Frizz Protection Conditioner
Credit: Nexxus

Like the matching shampoo, this Nexxus conditioner is a must when it comes to taming frizzy hair.

LAB RESULTS In a study on hair samples in 98% humidity, strands had significantly less frizz up to 72 hours after system application.

Color-Protecting Shampoo
White Nectarine & Pear Color Protect Shampoo
Hair Food White Nectarine & Pear Color Protect Shampoo
Credit: Hair Food

A winner of the GH Beauty Lab’s color-protecting shampoo and conditioner test, Hair Food’s rich formulas deeply soften and protect damage-prone colored hair.

TESTER NOTE “My color still looks great after five weeks.”

Color-Protecting Conditioner
White Nectarine & Pear Color Protect Conditioner
Hair Food White Nectarine & Pear Color Protect Conditioner
Credit: Hair Food

LAB RESULTS The Hair Food duo earned the highest score for conditioning ability in measurements with the Beauty Lab’s Instron machine, which gauges the force required to comb through wet hair samples.

Color-Boost Conditioner
ColorBalm
Biolage ColorBalm
Credit: Biolage

Enhance or switch up your hair color with less commitment thanks to Biolage’s color-depositing conditioner.

LAB RESULTS Lab tests of bright hues on hair samples showed impressive color coverage, depth and vibrancy. Users also said it added shine.

Root Touch-Up
Embellish Root Touch-Up
Calista Embellish Root Touch-Up
Credit: Embellish

With a built-in no-mess sponge applicator and mirror, Calista hides hair regrowth fast.

TESTER NOTE “The powder covered and blended my roots into the rest of my hair with just a few dabs.”

LAB RESULTS In a study, it scored well for being sweatproof.

Superior Dry Shampoo
Perfect Hair Day Dry Shampoo
Living Proof Perfect Hair Day Dry Shampoo
Credit: Living Proof

Living Proof won the Beauty Lab’s dry shampoo test, faking freshly washed hair and maintaining styles for up to five days.

TESTER NOTE “The most effective I’ve ever tried.”

LAB RESULTS 100% of users found that it left hair looking clean.

Conditioning Serum
Sulfate-Free Hydrating Glow Thirsty Ends Milk to Water Serum
Pantene Sulfate-Free Hydrating Glow Thirsty Ends Milk to Water Serum
Credit: Pantene

Smooth on this watery serum to quench dehydrated or frayed strands without weight. It makes both damp and dry hair more manageable and feels “silky and not heavy — it almost disappears,” Wizemann commented.

Frizz Fighter
Frizz Ease Extra Strength Serum
John Frieda Frizz Ease Extra Strength Serum
Credit: John Frieda

The original anti-frizz serum gets an upgrade with advanced ingredients and packaging that doesn’t sacrifice its proven performance, GH Beauty Lab evaluations found. “It defines and smooths my frizzy waves and baby hairs,” Aral said.

Multiuse Hairspray
One Step Texture
TRESemmé One Step Texture
Credit: TRESemmé

A few spritzes of this airy mist give strands fullness, movement and texture as well as light hold. “It lifted and held layers in place while keeping flexibility and bounce in the hair,” Aral said. “It’s the rare spray that doesn’t make hair stiff,” Wizemann added.

Smart Hairdryer
Luxe Supercharged Hair Dryer
Ion Luxe Supercharged Hair Dryer
Credit: Ion

This next-generation tool with magnetic attachments does more than dry hair: It “remembers” your last heat setting to save time. In GH Beauty Lab evaluations, it was easy to use, had powerful heat and airflow and dried hair fast.

Purifying Shampoo
Alpine Vetiver + Sage Shampoo
Alpine Provisions Alpine Vetiver + Sage Shampoo
Credit: Alpine

Made with plant-derived ingredients, this Alpine Provisions shampoo has a novel gel formula that pours from its more easily recycled aluminum bottle, eliminating the need for a pump dispenser.

TESTER NOTES “It clarifies buildup on my hair and uplifts my senses with refreshing scent.”

LAB RESULTS Beauty Lab evaluators were impressed by its minimalist aluminum packaging and how the shampoo dispenses mess-free without being runny until the end of the bottle.

At-Home Haircolor
Radiant Hair Color Kit
Madison Reed Radiant Hair Color Kit
Credit: Madison Reed

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Madison Reed has revolutionized the hair color industry by delivering salon-quality DIY dye kits that are custom shade-matched, guided by the expertise of professional colorists.

TESTER NOTE “I loved how easy it was to find my perfect shade and that the kit came to my door with everything I needed to color my hair – genius!”

Volumizing Spray
Rise Up Powder Spray
Joico Rise Up Powder Spray
Credit: Joico

A unique water-based powder spray, Joico effortlessly gives lifeless, flat strands a lift either targeted at roots or all over.

TESTER NOTE “It gave my hair really good volume and kept it looking full.”

LAB RESULTS The formulation dispenses through a plastic bottle with a pump nozzle rather than an aerosol to texturize hair and lift roots in specific areas with less mess, Lab evaluations found.

Sleek Straightener
Salon Straight Copper Smooth 1" Flat Iron
Revlon Salon Straight Copper Smooth 1" Flat Iron
Now 21% Off
Credit: Revlon

A GH Beauty Lab test winner, Revlon’s extended 1-inch-wide iron gave lasting straightness to even strands that were frizzy and dense.

LAB RESULTS It has a wide temperature range (180°F to 455°F) to work on all hair types as well as the longest plates to straighten larger or thicker sections of hair, “making the process quicker,” a pro evaluator noted.

Genius Curling Iron
Beachwaver B1 Midnight Rose
The Beachwaver Co. Beachwaver B1 Midnight Rose
Credit: Beachwaver

This groundbreaking The Beachwaver Co. curling iron, a GH Beauty Lab expert go-to, makes creating perfect waves and curls a breeze no matter what your skill level thanks to a self-rotating wand.

TESTER NOTE “The easiest and quickest when it comes to curling hair.”

LAB RESULTS The next generation of the tool is a more compact and travel-friendly option
and even works well on shorter hair lengths, Lab expert evaluators found.


miraculous makeup product section stylized beauty shot with cream, flowers and perfume
Natural-Look Mascara
Length & Lift Mascara
Almay Length & Lift Mascara
Credit: Almay

For lashes that look like yours, just better, eye Almay’s magic wand, a winner of the GH Beauty Lab’s mascara test.

TESTER NOTES Several mentioned that it “did not clump.” One said, “It made my lashes very long with only one coat,” and another raved, “The best I’ve ever used.”

LAB RESULTS In Lab assessments, it scored high for defining, separating and reaching all lashes; its easy-to-use brush and smooth application; and not clumping or flaking.

Dramatic Mascara
Monsieur Big Mascara
Lancôme Monsieur Big Mascara
Credit: Lancôme

Lancôme’s bold mascara batted a thousand in GH Beauty Lab testing, winning for lengthening, volumizing and curling lashes in a blink.

TESTER NOTES “It made my light, thin lashes thicker and filled in,” one remarked. Several said they would buy or continue to use it.

LAB RESULTS Beauty Lab evaluations showed that it was the best at adding length, thickness and lift to lashes and at not flaking.

Longwear Eyeliner
Exhibitionist 24 Hour Kohl Eyeliner
COVERGIRL Exhibitionist 24 Hour Kohl Eyeliner
Now 28% Off
Credit: Covergirl

No jagged or faint, fading lines with CoverGirl’s “silky” pencil, which won the GH Beauty Lab’s eyeliner test.

TESTER NOTES Many commented on the “soft”and “easy-to-apply” texture. “It really did last all day long, even on my waterline, which is unusual,” one fan marveled.

LAB RESULTS Lab evaluations found that it outperformed all other pencil eyeliners at staying put throughout the day, and 100% of testers agreed that it applied smoothly without skipping or tugging.

Flawless Foundation
Charlotte's Beautiful Skin Foundation
Charlotte Tilbury Charlotte's Beautiful Skin Foundation
Credit: Charlotte Tilbury

Makeup artist Charlotte Tilbury’s base delivers medium satin-finish coverage in a lightweight cream that feels more like skincare than makeup.

LAB RESULTS It is not heavy on skin and gives a lasting glow, Beauty Lab pros found.

Great-Value Base
Age Perfect 4-in-1 Tinted Face Balm Foundation
L'Oreal Paris Age Perfect 4-in-1 Tinted Face Balm Foundation
Now 41% Off
Credit: L'Oréal

More than makeup, this buttery L’Oréal Paris tinted balm foundation is boosted with anti-agers like peptides.

LAB RESULTS The light-to-medium-coverage solid formula instantly makes skin look smoother, Beauty Lab data analysis showed.

Cover-All Concealer
Softlight Luminous Hydrating Concealer
Rose Inc. Softlight Luminous Hydrating Concealer
Credit: Rose Inc

Even skin’s tone and hide spots, redness and shadows with this creamy “soft-focus” Rose Inc. coverup.

TESTER NOTES “Doesn’t dry out skin” or “settle into lines.”

LAB RESULTS It gives lasting coverage that blends well.

Waterproof Mascara
Lash Blast Clean Volume Waterproof Mascara
COVERGIRL Lash Blast Clean Volume Waterproof Mascara
Now 25% Off
Credit: Covergirl

The next generation of the iconic volumizing mascara was a winner of the Beauty Lab’s waterproof mascara test. It earned a perfect score for not running in Lab water-exposure testing and was best for thickening lashes. “It made my lashes look fuller,” a user said

Liquid Eyeliner
The Tank Eyeliner
Milani The Tank Eyeliner
Credit: Milani

Sketch sleek lines that won’t budge with this felt-tip-pen liquid liner, a top performer in the Beauty Lab’s test. In Lab evaluations, it was best for not transferring or running, and 100% of users agreed that the color lasted all day without fading. It held up to “allergy eyes” and “high heat and humidity.”

Eyebrow Enhancer
Age Perfect Brow Magnifying Pencil with Vitamin E
L'Oréal Paris Age Perfect Brow Magnifying Pencil with Vitamin E
Credit: L'Oréal

Not your basic harsh brow pencil, this two-in-one is made of cushiony natural waxes and oils, and it has a built-in brush for easy blending. A 119-woman study found that it fills, shapes and softly defines brows.

Perfecting Primer
Nu Tone Corrector in Green
YSL Beauty Nu Tone Corrector in Green
Credit: YSL

Translucent green-tinted pearl powder in this cutting-edge makeup primer helps cancel out redness and give skin subtle radiance. “Redness around my nose vanished,and it filled in pores almost like spackle,” Aral reported.

Sheer Tinted Moisturizer
Nu Bare Look Tint Foundation
YSL Beauty Nu Bare Look Tint Foundation
Credit: YSL

A base that gives a true “no makeup” look, lightweight YSL Beauty provides dewy light to medium coverage that stays put, a rare feat for a tinted moisturizer.

TESTER NOTE “I like how sheer it is — it gives a glowy, barely-there look yet evens skin tone.”

LAB RESULTS In GH Beauty Lab evaluations, the formula spread well, subtly covered imperfections and evened skin tone. The coverage lasted all day, even on a tester with oily skin, and didn’t irritate another user with very sensitive skin.

Perfect 10 Nail Polish
Nail Lacquer
OPI Nail Lacquer
Credit: OPI

OPI’s iconic polish has stood the test of time (literally!) with its GH Beauty Lab test-winning quick-dry formula that boasts a rainbow of colors.

TESTER NOTE “It went on thick, so I didn’t really need two coats.”

LAB RESULTS It was the quickest- drying polish in Lab evaluations, setting in under five minutes.


outstanding cosmetics product section lipstick, vintage perfume bottle, creams and flowers on pink background
Believable Bronzer
Murumuru Butter Bronzer
Physicians Formula Murumuru Butter Bronzer
Credit: Physicians Formula

No fear of the telltale fake orange effect with this unique luxe-for-less Physicians Formula cream and powder bronzer hybrid, which comes in an unusually wide range of eight shades to flatter multiple skin tones.

TESTER NOTES A favorite of two GH Beauty Lab experts, the formula “applies effortlessly and gives a natural sun-kissed look,” Wizemann reported. Users appreciated that the bronzer was encased in a “convenient” mirrored compact with a sponge applicator.

Easiest Eyeshadow
Long-Wear Cream Shadow Stick
Bobbi Brown Cosmetics Long-Wear Cream Shadow Stick
Now 15% Off
Credit: Bobbi Brown

A longtime GH beauty editor go-to, this Bobbi Brown Cosmetics crayon makes eyeshadow application almost effortless: Just glide the soft-cream stick along eyelids and go.

TESTER NOTE “I can do my eye makeup in just a few seconds with these — no tools needed and no tugging or caking on my skin,” a fan commented. “Plus, the shades, ranging from light to dark, are all wearable and flattering.”

Makeup Remover
Makeup Cleansing Oil
Curél Japan Makeup Cleansing Oil
Now 41% Off
Credit: Curél

Stubborn face, eye and lip makeup doesn’t stand a chance against the sumptuous, gentle Curél Japan oil, a winner of the GH Beauty Lab’s makeup remover test.

TESTER NOTES “No trace of makeup left,” one said; several said that their skin felt “soft” after use.

LAB RESULTS The fragrance-free liquid earned a perfect score for not irritating skin and top marks for dispensing easily and leaving the face feeling smooth and not tacky.

Eyeshadow Palette
Mineralist Eyeshadow Palette
bareMinerals Mineralist Eyeshadow Palette
Credit: Bare Minerals

Standout makeup palettes with no plastic packaging, these BareMinerals sets of six complementary powder eyeshadows in versatile matte, satin and shimmer finishes come in shades from neutral taupes to bold blues.

TESTER NOTE “The shadows give strong, true color payoff, and there’s not one I wouldn’t wear,” a fan remarked.

Cream Lipstick
FMG Cashmere Essence Lipcream
Avon FMG Cashmere Essence Lipcream
Credit: Avon

This inventive gel-like formula delivers the pigment of a lipstick with the softness and easy application of a balm, thanks to a core made with skincare ingredients. The lipstick doesn’t feather or dry out lips, Lab evaluators found. “It’s moisturizing, but it stays on,” Wizemann said.

Lasting Lipstick
Lady Bold Lipstick
Too Faced Lady Bold Lipstick
Credit: Too Faced

Get high-impact color that won’t disappear with one swipe of this rich cream-finish lipstick. It is “strongly pigmented, yet feels so light I forget I have it on,” Wizemann noted. Aral was impressed by its “smooth application” and “lasting vibrancy.”

Gorgeous Lip Gloss
Unlimited Lip Gloss
Mary Kay Unlimited Lip Gloss
Credit: Mary Kay

Take a shine to this next-level lip gloss, which has a flexible, curved sponge applicator to hug lips and comes in an array of shades and finishes (pearl, cream, shimmer). In a 100-woman study, it wasn’t sticky and left lips feeling silky, per Lab data.

Double-Duty Blush
Blush Divine Radiant Lip & Cheek Color
Rose Inc Blush Divine Radiant Lip & Cheek Color
Credit: Sephora

This cream blush, housed in a handy refillable compact, leaves a plush, dewy tint on cheeks and lips in hues from pink to peach and berry. “It adds a hydrating glow and a pop of color,” Wizemann said.