12 Best Shampoos for Beautiful Gray, Silver or White Hair

This shampoo from Oribe is an all-time favorite of Sienree Du, a celebrity hairstylist for Mane Addicts in Los Angeles. It "brightens grays and leaves hair super soft, shiny and lush," she says. The formula contains keratin and antioxidants to strengthen and protect strands from damage. Plus, "it smells absolutely stunning," Du raves.

This classic purple shampoo formula from Clairol was created specifically to boost silver strands. "Not only is this shampoo super affordable and easy to find, it instantly brightens and tones, as in right before your eyes," Du says. She loves that it leaves hair shiny without any residue. "I even like using this on blondes when they need a quick icy tone." Du recommends using it in rotation with a moisturizing shampoo or "when you feel like you need to enhance your color" to prevent drying out hair.

This shampoo from Olaplex, a brand known for its transformative hair treatments, "boosts my gray hair's brightness even after just one wash," says Good Housekeeping Institute senior chemist Sabina Wizemann. Free of sulfates, it's gentle on gray hair as it removes yellow and brassy tones. "While the deep purple color is intimidating, it rinses out well and doesn’t stain the tub," she adds. "My hair was soft to the touch after blow-drying, which is a nice change considering that my hair tends to get coarse if I don't condition it enough."

Looking for a formula that helps cover your grays? This Celeb Luxury shampoo comes in a variety of color options to match your desired hue. Du loves the gray shade, which allows you to "blend in those sparkly gray strands a bit without having to go full hair dye." While it doesn't provide full coverage, it can turn your grays into more of a highlighted look, she says.

This violet-tinted shampoo from Rene Furterer provides a softer alternative to bright purple formulas. "With a perfect shade of violet pigment, this shampoo neutralizes color instantly without leaving too cool of a look on the hair," Dueñas says. "It provides the perfect tone to gray hair." Plus, vitamins B5 and E help strengthen damaged strands.

With almost 3,000 reviews, Moroccanoil's shampoo is top-rated for its ability to remove brassy color in gray, light brown and blonde hair. Reviewers called it a "game changer," "the best purple shampoo" and "amazing for silver hair." Plus, it's made with strong softening ingredients like argan and castor oils to leave hair silky.

While many purple shampoos are meant to be used once or twice weekly, "this unique product from R+Co can be used daily and will not make the hair have a violet hue," Dueñas explains. "The pigment in this shampoo is light, allowing for daily application if need be." It has a top-notch ingredient blend, too: glycerin, sunflower extract and pearl extract nourish hair and add shine.

Du appreciates that Unite's super powerful violet-tinted shampoo delivers instant results on gray strands. It "boosts blondes and grays quickly and neutralizes unwanted yellow tones." Use this once a week instead of your regular shampoo to cleanse, purify and tone hair.

Keep hair healthy, soft and smooth with this biotin-infused shampoo and conditioner set from Hair Biology. It reduces brassiness and yellow tones, while simultaneously softening hair. GH Beauty Director April Franzino, who is a big fan of the line's thickening spray, loves that "the brand was created to address the needs of mature hair, including grays."

Since gray and blonde hair tends to be more fragile, you want to wash with something that can strengthen strands, too. "This shampoo from Natura contains a unique technology called Pro-Teia biotechnology which helps restore the hair from the inside out, specifically focusing on the damaged areas on each strand," Du explains. The purple-tinted formula "is only meant to be used when you notice brassiness and yellowness coming through, so think of it as a great occasional treatment to alternate with your normal shampoo."

Help counteract parched, wiry silver strands and enhance your color at the same time with Schwarzkopf's shampoo. "Don't let the name fool you — it will take your gray from dull to spectacular," says Dueñas. "This shampoo makes your hair so unbelievably soft while removing brassiness and restoring it to a perfect shade of gray," he adds.

Bring out those grays — and make them shine! — with Redken's shampoo made to enhance gray strands. The anti-yellow formula uses customized pigments and amino acids to instantly tone and strengthen hair, making it smoother and more radiant. "Weekly use of this shampoo has transformed my gray hair from sickly yellow to vivid silver," Wizemann marvels. "I like the clean and refreshing scent, that it's not messy to rinse off and leaves my hair squeaky clean."