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GH Seal Spotlight: Tide Detergents

This brand is the gold standard of laundry detergents — here's why.

Make laundry less of a chore with these impressive cleaners that consistently top our Cleaning Lab tests.

Free and Gentle Laundry Detergent Liquid


Tide is the gold standard of laundry detergents for a reason — its products pack the power you’ve come to expect from the brand in innovative, easy-to-use solutions.

  1. PROVEN PERFORMANCE Tide detergents always earn high marks in our experts’ evaluations. In our most recent review, Tide Pods earned the most perfect scores for stain removal in GH Lab tests, easily zapping mud, chocolate, gravy, and grass stains from cotton and polyester in warm and cold water.
  2. VERSATILE FORMULAS Detergents don’t have to be one-size-fits-all. If someone in your household has an allergy or is sensitive to scents, opt for Tide Free & Gentle, which is made without any dyes or perfumes. Worried about colors fading? Use Tide Plus ColorGuard on dark or bright loads. Its special formula deactivates water’s hue-fading chlorine ions.
  3. STANDOUT SOLUTIONS There’s even a cleaner for your cleaner! In just one cycle, Tide Washing Machine Cleaner easily zapped detergent residue from top- and front-loading machines in our Cleaning Lab and removed the musty odors these deposits leave behind.
  4. ON-THE-GO STAIN REMOVAL Our experts also like that the brand offers a stain solution for when you don’t have the time (or means) for a full load of laundry. Meet your new purse essential, Tide to Go Instant Stain Remover. In Lab tests, it banished stains on a slew of fabrics, including washable silk. The magic wand was one of our VIP (Very Innovative Product) Award winners in 2006, and we still recommend it! Carrying a small clutch? Opt for the mini version.
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