We’ve been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

12 Best Shampoos for Colored Hair, Tested in Our Labs

Keep your shade from fading with these top-tested picks.

best shampoos for color 
treated hair

We updated this article in August 2022 to ensure all picks tested and vetted by the Good Housekeeping Institute Beauty Lab were available, in stock and correctly priced.

Your latest dye job doesn't simply end once you leave the salon — using a top-rated shampoo that's intended for color-treated hair is key to keeping your shade fresh and vibrant, whether it's brunette, black, blonde, red or an even bolder hue (hello, purple and rose gold!). Shampoos of any kind are designed to clean away oil and dirt, and color-protecting formulas use the same basic cleansing ingredients, but also aim to minimize the amount of dye that washes down the drain each time you wash. Not only do color-safe shampoos work to preserve your dye job, but they also help mask any damage by making strands feel softer and smoother, too.

Based on recommendations from Good Housekeeping Institute Beauty Lab product testers and professional stylists' top picks, read on to learn more about the best shampoos for colored hair — and once you get the lowdown on color-protecting shampoos, you can also check out the GH Beauty Lab's top-tested picks for more of the best shampoos on the market, including hydrating shampoos for dry hair, volumizing shampoos for fine hair, dandruff-fighting shampoos and sulfate-free shampoos — plus the best hair products you can buy.

Meet the experts

    Our top picks:

        Advertisement - Continue Reading Below
        Best Overall Shampoo for Colored Hair
        Keratin Smooth Color Shampoo
        Hair Type Dry, frizzy
        Sulfate-Free No
        Size 22 fl. oz
        Best Value Shampoo for Colored Hair
        Hair Food
        Color Protect Shampoo
        Hair Type All
        Sulfate-Free Yes
        Size 10.1 fl. oz
        Best Clarifying Shampoo for Colored Hair
        Color Assure Radiant Color Care Shampoo
        Now 26% off
        Hair Type All
        Sulfate-Free Yes
        Size 13.5 fl. oz
        Best Drugstore Shampoo for Colored Hair
        L'Oreal Paris
        EverPure Sulfate Free Moisture Shampoo
        Hair Type Oily
        Sulfate-Free Yes
        Size 8.5 / 11 fl. oz
        Best Shampoo for Brunette Colored Hair
        Fade-Defying Orchid Oil Shampoo
        Hair Type Oily
        Sulfate-Free Yes
        Size 13 fl. oz
        Best Dandruff Shampoo for Colored Hair
        Head & Shoulders
        Supreme Color Protect Shampoo
        Now 19% off
        Hair Type Dry, itchy scalp
        Sulfate-Free Yes
        Size 11.8 fl. oz
        Best Shampoo for Fine Colored Hair
        Minerals Of Eden
        Clarifying & Volumizing Shampoo
        Hair Type Fine
        Sulfate-Free Yes
        Size 16.9 fl. oz
        Best Shampoo for Textured Colored Hair
        Kerasilk Color Shampoo
        Hair Type Damaged, dry, frizzy or curly
        Sulfate-Free Yes
        Size 9.6 fl. oz
        Best Shampoo for Blonde Colored Hair
        Strengthening Shampoo
        Hair Type Damaged
        Sulfate-Free Yes
        Size 33.8 fl. oz.
        Best Shine Shampoo for Colored Hair
        shu uemura
        Color Lustre Sulfate-Free Brilliant Glaze Shampoo
        Hair Type All
        Sulfate-Free Yes
        Size 10 fl. oz
        Best Moisturizing Shampoo for Colored Hair
        Strength Cure Shampoo
        Hair Type All
        Sulfate-Free Yes
        Size 9 / 33.8 fl. oz
        Best Luxury Shampoo for Colored Hair
        Reflection Bain Chromatique Riche Shampoo
        Hair Type All
        Sulfate-Free Yes
        Size 8.5 fl. oz
        What to look for in a shampoo for colored hair

        ✔️ Always look for a "color-safe" formula. When you use products not intended for color-treated hair, they can strip the color and ruin its integrity, according to celebrity colorist and Matrix brand ambassador Rachel Bodt.

        ✔️ Opt for strengthening ingredients. Look for ingredients like citric acid, which strengthens bonds weakened from the hair-lightening process. Bodt recommends Matrix Unbreak My Blonde collection for its ability to revive damaged hair.

        ✔️ Look for "sulfate-free" formulas. Sulfates sud the hair and cause pigment loss, says Bodt. When you have heavily bleached hair you will want to incorporate something that has bonding treatment or protein and moisture.

        How we test color-safe shampoos
        lab testing hair strips for best colored shampoo
        Sabina Wizeman

        The Good Housekeeping Institute Beauty Lab tests shampoos for colored hair alongside each brand's matching conditioners, putting the pairs through a number of rigorous evaluations to see how well they perform. In our most recent test, Lab scientists prescreened over 160 shampoo and conditioner duos, narrowing them down to the ten top formulas. In the Lab, our chemists performed repeated fade-resistance testing on human hair swatches to mimic real-world conditions, including shampooing, conditioning, blow-drying and repeated exposure to UV light. They also distributed the label-masked shampoos and conditioners to consumer testers around the country, who used the products for two weeks, then evaluated the product's attributes and the look of their color and feel of their hair after use.

        Why trust Good Housekeeping?

        Jacqueline Saguin works in the Good Housekeeping Institute as the Associate Editor of Products and Reviews, covering all things beauty and beyond. Before GH, she worked on Insider's style and beauty reviews vertical, where she evaluated skincare, makeup, haircare and more. With a journalism degree from the University of Florida, she flexes her research, interviewing and reporting skills by working closely with the experts in the GH Institute Beauty Lab to put together product reviews on the very best haircare out there, according to consumer and Lab testing.

        For this article, she also worked with Good Housekeeping's Beauty Director, April Franzino, who has over a decade of experience translating the Good Housekeeping Institute Beauty Lab's rigorous product testing into compelling, factually accurate editorial.

        Advertisement - Continue Reading Below